An institute in Ybor City since 1915, La Segunda is bringing those beloved loaves of palmetto leaf-topped Cuban bread to its second location in the redeveloped shopping plaza at 4001 W. Kennedy Blvd. The 3,000-square-foot bakery and café is scheduled to launch in early summer.
Features of the new space include a barista-led coffee bar, to-go window, covered pet-friendly patio, and 100 indoor and outdoor seats. Seating is a first for La Segunda, the largest Cuban bread producer in the world, and another highlight is a state-of-the-art Hearth oven and finishing table that allow guests to experience the process behind the bakery’s signature items firsthand.
“We’re extremely excited for this expansion,” said Copeland More, the fourth-generation owner of La Segunda, in a statement. “Our new bakery and café will bring a slice of Ybor City to South Tampa. As we open this additional location, we remain committed to our roots of baking history every single day.”
South Tampa customers can get their hands on fresh Cuban bread, plus the same menu of breakfast and lunch staples available in Ybor — among them guava and cheese turnovers, pressed Cuban sandwiches, quesitos, Italian cookies and flan scacciata. A 12-foot-long, 14-seat community table may also be reserved for meetings once the doors open.
To celebrate its 103rd anniversary on Jan. 15, La Segunda plans to roll out an updated logo, with a revamped website coming soon. The logo depicts a coffee bean and a grain of wheat at the center of palm leaves formed into a sunset.
“As a family-owned and -operated business, we have a profound respect for our craft and the legacy from which it has been handed down,” according to third-generation owner Tony More Jr. “We’re honored to celebrate the many cultures that have built the Tampa community and, through our new South Tampa location, introduce La Segunda to others who may not be familiar with our heritage.”