It looks like Coca-Cola is branching out for 2018. In a recent announcement, the company revealed it was rebranding its popular Diet Coke soft drink. Now presented in a tall and slimmer can, new flavors of the zero-calorie beverage have also been made available.
“Ginger Lime,” “Twisted Mango,” “Zesty Blood Orange,” and “Feisty Cherry” make up the new flavors. According to the company, the decision behind the rebrand was to simply “try something new.”
“We’re modernizing what has made Diet Coke so special for a new generation. The same unapologetic confidence still comes through and the same great Diet Coke taste people love is here to stay, but we’re making the brand more relatable and more authentic,” said Coca-Cola spokesperson Rafael Acevedo.
“We’re contemporizing the Diet Coke brand and portfolio with sleek packaging and new flavors that are appealing to new audiences. This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets.”