With mistletoe, holiday parties, and midnight kisses behind us, you’re probably thinking the chance for winter romance and hopes of snagging a cuffing season companion are done and gone. But hold the phone, you guys — the busiest day for online dating is actually this Sunday, Jan. 7, so get freaking ready.
According to online dating platforms like Match.com and Plenty of Fish, usage is expected to reach record highs on Jan. 7 — appropriately dubbed “Dating Sunday” — with new users spiking by 42 percent right around 9 p.m. (well, at 8:55 p.m. EST, to be exact). It’s like the full moon of the dating world, but with singles instead of werewolves.
From now until Feb. 14, more than one million dates will likely spring from online dating platforms, and it makes total sense. Whether you’re hoping to find a serious relationship, trying to get a kick start on locking down a valentine, or just aiming to put yourself out there more in 2018, the first weekend of the year is undoubtedly the best time to start swiping away and looking for love (or lust, or pizza).